Arthur Ashe x Aminé

Arthur Ashe x Aminé

We’re excited to name Grammy-nominated rapper, singer and songwriter Aminé — otherwise known as Adam Aminé Daniel — as Arthur Ashe’s first official Brand Ambassador.

“Tapping Aminé to be a brand ambassador for Arthur Ashe just felt correct,” explains Brand Director Karl-Raphael Blanchard. “I've been following his work closely since he dropped ONEPOINTFIVE and have been a fan since. But I'm not just a fan of his music; I’m also a fan of his personal sense of style. Watching an artist carry himself through the music game while still keeping his creative integrity has been inspiring for me. Arthur Ashe was a player known for his impeccable style on and off the court as he kept elevating his game, and I think that parallels Aminé’s trajectory: someone who’s true to himself while continuously evolving."

Aminé adds: “I’ve always been a big admirer of Black trailblazers, and Arthur Ashe is clearly someone that made a huge mark in tennis and the larger world. I’ve always had dreams of doing something similar, so supporting the brand was obvious to me.”

Jack Carlson, Arthur Ashe’s co-founder and creative director, continues: “We’re thrilled to partner with Aminé. The vision for the Arthur Ashe brand which Karl and I have developed together with Jeanne Ashe transcends tennis and transcends clothing. We’re honored that Aminé is helping us carry the torch of Ashe’s legacy and style.”

Together with our charitable partners — UCLA’s Arthur Ashe Legacy Fund and Social Change Fund United — we and Aminé seek to amplify Ashe’s numerous contributions to our society and culture through a continued celebration of his life, career, and legacy.

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